Campaign Marketing Manager - Enterprise
In your new role as Campaign Marketing Manager supporting our enterprise business segment, you will focus on executing campaigns and reporting on performance with a heavy focus on account-based marketing across various channels including email, ABM campaigns, paid social, targeted paid media, inbound and outbound prospecting cadences, events and more.
What You’ll Do:
- Strategize, execute, and optimize data-driven demand generation campaigns segmented by industry, persona and geographical region to achieve pipeline and revenue goals for our enterprise business segment
- Deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, writing copy, and setting up campaigns across Marketo, Outreach.io, social media platforms, and an ABM platform
- Work across our team to ensure proper messaging, timing, and execution of multi-channel campaigns
- Drive demo requests and meeting conversions to qualified opportunities through campaigns and website optimization
- Apply an experimental mindset to marketing campaigns to drive, test, learn, and continuously optimize
- Align with the Business Development and Sales teams on results of top of funnel campaigns, gather feedback, and generate ideas for campaign optimizations
- Monitor, measure and report on campaign performance and ROI regularly to understand success and areas of improvement
What We’re Looking For:
- Bachelor’s degree in marketing, communications or another related field
- 2-4 years of relevant experience in a marketing role with proven experience managing B2B campaigns
- Experience working in a metrics driven culture to measure campaign and channel performance
- Marketo experience required, Salesforce and Outreach.io experience preferred
- Excellent communicator, dynamic, high-energy personality with a positive “can do” attitude
- Willing to work in a hybrid office/remote environment
About think-cell:
think-cell is the world’s leading productivity software for creating data-driven presentations in Microsoft PowerPoint, enabling users to generate sophisticated charts with ease while saving substantial time (based on a study, users save as much as 70% of their time compared to using native PowerPoint functionality). think-cell offers unparalleled layout functions for automatically arranging text, graphic elements and images while scaling and aligning their content accordingly.
Our software has more than 1 million business users in 194 countries. think-cell is used by 8 out of the 10 top global consulting firms, 80% of the Fortune 100, the entire DAX 40, and 9 of the top 10 US business schools.
Compensation and Benefits structure:
Starting salary: $75, 000 - $95, 000
Additional Benefits:
- Generous paid vacation, sick leave, and holiday benefits
- Competitive medical, dental and vision plans
- Life and disability Insurance
- Paid parental leave