Senior Paid Acquisition Manager
About Checkr
Checkr’s mission is to build a fairer future by designing technology to create opportunities for all. We believe all candidates, regardless of who they are, should have a fair chance to work. Established in 2014 and valued at $5B, Checkr is using technology to bring hiring to the next level. Our People Trust Platform uses machine learning to help thousands of companies modernize their background check process and make hiring safer, more efficient, and more inclusive. Some of our customers include Uber, Instacart, Doordash, Netflix, Compass Group, and Adecco.
A career with Checkr is an opportunity to work with some of the best and brightest minds, disrupt an industry for a better future, and give otherwise overlooked candidates access to employment. Checkr has been recognized as one of BuiltIn's 2023 Best Places to Work in the US and is a Y Combinator 2023 Breakthrough Company and Top Company by Valuation.
About the team/role
Checkr is looking for a Sr. Paid Acquisition Manager to help fuel our rapid growth. As a member of the Growth Marketing team, you will help us optimize our existing performance marketing channels and identify new channels to scale. Our paid digital marketing channels are an integral part of our acquisition strategy, so this role provides the opportunity to drive significant business impact.
The ideal candidate has experience executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, analytical skills, experimentation mindset, and creativity to identify opportunities to scale and optimize across our paid channels. If you have an ownership mindset and are constantly looking for ways to increase paid efficiency, we’re looking for you!
What you’ll do
- Own our paid search (SEM) campaigns across both of our brands (checkr.com and goodhire.com), managing our agency team to unlock efficiencies and scale our programs for continued growth
- Define and implement our strategy for paid acquisition across other growth channels, including but not limited to: social, display, affiliate, and other PPC/PPL programs
- Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams
- Manage our paid media budget, determining optimal spend allocation across channels based on our goals
- Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement
- Partner with finance, analytics, and marketing operations to utilize our marketing technology stack and data to understand campaign effectiveness and ROI
What you bring
- Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have.
- Experience at a fast growing company (experience in B2B preferred)
- Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- A strong attention to detail and top-tier organizational and project management skills
- Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
- A desire to constantly improve and zero patience for inefficiency
- Self starter: go-getter attitude who likes to get things done on their own initiative
What you’ll get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
The base salary range for this role is $118,346 to $160,115 in Denver, CO.
Equal Employment Opportunities at Checkr
Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.