Emails are still counted as one of the most effective options of making contact to the clients in the most professional way. Moreover, with the new techniques ushering into the email marketing, now users have a better option to view the professional content from the service provider on their smartphones. As mobile phones have made their important mark in every users’ life, it is most important to optimize emails for mobile viewing. It would ensure an exceptional user experience.
Studies have claimed that nearly 66% of the emails are opened on mobile devices and this offers another reason for optimizing emails for the smartphones. While choosing to optimize your email for optimal mobile viewing, here are some of the tips to ensure an ideal optimization.
The first impression matters
The first impression always matters and it also goes true for the emails, newsletters, as well as templates. Right from the “from” line to the end of the email, you need to create a professional impression on the readers’ minds. Try to include the names of important personnel in the email and be very clear about the message that is to be delivered to the users. Nothing can grab the users’ attention other than a genuine service message.
Form your subject line short and intriguing
Eye-catching subject lines are important for mobile readers as they are likely to be viewed on the screen for just a few seconds. Thus, the service providers have got a little chance to draw in the users and nothing can compel the readers to open the email other than an attractive subject line that looks interesting too at the very first site. For the same, it is advised to use action words and personal pronoun like “you”.
Use scalable images
As a service provider, you need to offer the best user experience to the users and for the same reason, it is important to use images that scale well when viewed on the mobile screens. The users can open the emails on any of the devices whether on smartphone, tablets, or desktops/ laptops and thus, service providers need to make use of images that can adjust to the width and the screen size of any of the devices irrespective of its size.
Create tappable CTA
The most irritating problem that mobile users come across while viewing emails on their mobile devices is the unresponsive CTA. Call to action or CTA button leads the readers to the specified links and thus, it is needed to work exceptionally well. However, it has been seen that the users generally find it difficult to navigate through the button and therefore, it is recommended to use CTAs that are easy to tap.
Develop concise content
The mobile users are going to be on their devices for a short while. As a service provider you need to get as much click through as possible. For the same reason, it is recommended to use short, precise and actionable content. Thus, while drafting the email, keep in mind to use precise sentences. For the headlines it is best to keep the statement under 60 characters.
Test the email on multiple devices
It is the last but the most important factor to keep in mind prior to sending the emails to the clients. After designing the emails, it is the most important for the service providers to ensure that the email is landing well on different mobile platforms. This can only be ensured when the email would be tested on different devices or the platforms. Thus, never forget to test the email on multiple devices and browsers to ensure its compatibility.
Conclusion
Trying out these email tricks for optimizing the emails for the mobile devices would offer successful results to the service providers. Moreover, sending a flawless email is always going to benefit the service providers making it more likely for the users to subscribe further.
Andrew Hudson is an experienced email designer at EmailChopper. He is interested in finding out new and easy ways of designing the templates. In an attempt to make the readers familiar with these trends, he keeps them informed about the same with engaging blogs. You can follow: Twitter, Google+
