Adswerve, a data, media and technology consultancy and Adobe Gold partner, has acquired MiaProva, a marketing technology company and Adobe solution partner. The acquisition aims to expand Adswerve’s digital marketing offerings and enhance its testing capabilities. MiaProva’s founder Brian Hawkins and his team will join Adswerve to strengthen the company’s position as a digital consultancy.
Specializing in Adobe Target and Adobe Analytics, MiaProva offers solutions including its Chrome extension and its optimization and personalization management application. Almost 2,000 Adobe Target end users use the Chrome extension, and the application serves more than 500 enterprise users. These tools operate atop Adobe’s API infrastructure.
The merger with MiaProva marks the fourth acquisition for Adswerve, following successful combinations with Metric Partners Consulting, LiquidBox and Analytics Pros. With the addition of MiaProva’s technologies and expertise, Adswerve aims to provide even more powerful features to its clients.
