The first, and most crucial step for emerging brands looking to solidify their position in the marketplace is developing a proper identity. Comprised of several distinct factors, brand identity is no longer as simple as it once was — tonality, strategy, competition, areas of growth and rollout are just a few of the major determining factors that go into launching any brand with dreams of success, not to mention the need for an unforgettable name and cutting-edge design. Brands who rush their launch often see lackluster results as a consequence, leading to many products and companies in need of a refresh shortly after to make up for lost ground.
No matter the stage in the development process, these are the Denver branding agencies to trust when searching for a way to solidify brand strategy and appearance for years to come.
Founded: 2016
What they do: Catering to clients in the real estate industry, Studio by Engrain is an agency filled with brand experience experts who have 20 years of work to show for it. Studio’s team works across all mediums of identity, design and development, including logo design, website creation, marketing collateral and strategy.
Clients include: Redpeak, The Quincy, Wakaba, Coda, Axel, Griffis Residential, Intown, Marisol and Valdok.
Founded: 1992
What they do: A perfect spot for emerging brands looking to get serious about what defines them to audiences, Agency Off Record (AOR) specializes in a full suite of services that draw attention regardless of medium. From brand development to web design, SEO and content marketing, AOR continues to add creative expertise to brands well after launch.
Clients include: City of Westminster, Sage Hospitality, KPA, Avnet, The Oxford Hotel and Granby Ranch.
Founded: 2002
What they do: Amelie places an emphasis on unexpected bursts of creativity above all, specializing in taking brands from the research and strategy stage through creative development and production. The agency is a champion of purpose-driven brand marketing, elevating brand perception and influencing consumer behavioral changes throughout the Denver area.
Clients include: Lyft, City of Denver, Colorado Department of Public Health and Environment and AAA.
Founded: 2015
What they do: Bluebird Branding pushes traditional identity services to the limit, specializing in a variety of unique services to help its clients build a strategic, powerful and memorable brand. The agency offers web design, marketing collateral and logo design services, as well as stand-out activations like vehicle wraps and innovative packaging design.
Clients include: Anchor Products, Candere Mundi Five, Pear Workplace Solutions, Experience RX and Athena.
Founded: 1999
What they do: BrandJuice specializes in launching and revitalizing brands with a balanced approach of cutting-edge strategy and original design. Operating within the health, pharmaceutical, tech, B2B and lifestyle industries, BrandJuice employs a variety of testing techniques to make sure your brand has the data necessary to reach new heights.
Clients include: Cala Health, RiNo Art District, Mox Mind + Body Care, American Wool, Axispoint Health, Dish Network and Denver International Airport.
Founded: 2000
What they do: Operating within the real estate, healthcare, B2B and lifestyle industries, Cohn Marketing brings diverse perspectives and marketing activations to energetic, emerging brands in Denver. The agency takes brands through an in-depth brand development process, crafting a name and logo, brand promise, brand strategy, packaging design, rollout strategy, advertising campaign and unique selling propositions, with digital and PR services available as well.
Clients include: General Cannabis, Way to Go, Phillips Edison & Company, Chroma Social Lounge, Canna Advisors and Rocky Mountain Popcorn.
Founded: 2016
What they do: FlowState Branding’s dedicated staff has experience working on local businesses, global brands and Fortune 500 companies, offering branding, website design and merchandise services. The agency stands out from other branding and creative hotspots by operating a full-scale screen printing, embroidery and fulfillment shop, while branding offerings include market research, logo and identity design, brand messaging, collateral and more.
Clients include: Revolution Brewing, Proteus Snowboards, Blue Moon Brewery, Left Hand Brewing, SOFA Brand and Syncroness.
What they do: With a belief that a brand needs to spread beyond just a logo, Mighty Roar offers a variety of services focused on what a brand needs to grow exponentially. Mighty Roar specializes in brand strategy, brand identity, brand guidelines and packaging design, even offering brand strategy workshops to provide clients with the tools to become more powerful collaborators.
Clients include: First Entertainment, OCCU, Pergo and Daltile.
Founded: 1971
What they do: Monigle is an independent brand experience agency that works with emerging products and companies to build a growth strategy that impresses in the real world, not just the boardroom. The agency delivers services that leave no part of a brand’s development uncovered, including brand identity, 360-degree experience design, company culture, employee engagement, brand launch and brand management, allowing for growth well after bursting onto the scene.
Clients include: Denver Broncos, Prisma Health, United States Air Force Academy, Deloitte, Northern Light Health, Enterprise, GE, MINI and Chase.
Founded: 2003
What they do: Pure Brand chooses to work specifically with brands who want to stand for something. The agency takes a focused approach to strategy to determine a brand’s essence, adding advertising, design, digital and PR services to activate a brand’s purpose. Investing in people and technology is placed at a premium with every client, and brands can expect large-agency talent with small-shop attention when working with Pure Brand.
Clients include: CBS Radio, Cessna, Golden Tourism, City of Denver, Stetson, HSS and Mooney International.
Founded: 1997
What they do: A full-service agency dedicated to helping brands find their story and purpose, Scream Agency begins with branding and marketing steps before adding advertising, social media, PR and experiential marketing into the mix. Where Scream Agency really separates itself, however, is through its focus on Corporate Social Responsibility, helping brands discover how they can do more to impact entire communities.
Clients include: Colorado Ballet, Cushe Footwear, Nalgene, Sky Hotel, Wonderbound and Hotel Telluride.
Founded: 2000
What they do: Want has been crafting brands with distinction for over 30 years, specializing in brand naming, strategy, advertising and digital. The agency works collaboratively with clients to create fresh and effective messaging, operating quickly and interactively to determine the best activations for solving brand challenges. With areas of expertise that include naming, identity, market research and brand architecture, Want has solutions for brands looking to take a step and those looking to make a larger leap.
Clients include: Royal Caribbean, Gillette, Time Warner Cable, Bose, MGM Resorts & Casino, Kohl’s, Sirius XM, Anheuser-Busch and Dell.
