OTA Insight, a market intelligence platform for the travel and hospitality industry, has rebranded as Lighthouse. The rebranding consolidates multiple products and acquired companies into a unified commercial platform. The new Lighthouse platform introduces enhanced business intelligence capabilities, short-term rental insights and a new user experience. It serves 65,000 hotels across 185 countries and provides data on more than 725,000 hotels and 19 million short-term rental properties.
The name Lighthouse was chosen to symbolize the company’s role in illuminating insights and enabling decision-making for hoteliers. The platform integrates data from strategic acquisitions, including Transparent and Kriya RevGen, and offers core products and capabilities including rate insight, market insight, benchmark insight, parity insight, business intelligence, pricing assistance, distribution insight, destination insight and hotel data solutions.
Lighthouse aims to deliver straightforward, intuitive tools that save time, boost revenue and remain user-friendly. The rebranding reflects the company’s growth and vision for the future. The company has also launched a new website to accompany the rebranding.
