Outdoor advertising is an extremely effective marketing channel but is also fairly expensive. The reasoning is understandable. Real estate, and construction contribute to the typical high costs associated with launching an outdoor campaign. Even more, most traditional outdoor advertising providers require a minimum of eight weeks. Not only is outdoor expensive, but space is also limited making competition and, thus, rates higher.
But outdoor works, BIG TIME! Large brands know this and invest heavily in outdoor. In fact, outdoor media has one of the highest ROIs (return-on-investment) and lowest CPIs (cost-per-1,000 impressions) in the current marketing world. Outdoor is one of the only forms of media that can’t be ignored. Most consumers subconsciously click out or pass ads they come across online, in print, on their radios, and on their TVs. With DVRs, most people can and do fast-forward through ads. Outdoor media is actively viewed and consumed more so than TV, print, radio, and online. Depending on your marketing objectives, outdoor can achieve most goals including brand awareness, product promotion, and event marketing.
The power of outdoor can be seen in the recent case of DraftKings and FanDuel. The two companies came together for a national joint-marketing campaign consisting of outdoor, online display ads, and TV spots across multiple markets. Denver, alone, saw many mass-transit ads, traditional billboards and paid sponsorships at Mile High Stadium and Coors Field. This was a multi-million dollar campaign that worked so well, the two companies have received huge increases in members but also some unwanted legal-attention from several states they operate in. However, without the mass marketing efforts and the power of outdoor, the companies might not have seen such attention, good or bad.
Billboards are typically large, permanent structures that require a lot of money to build and maintain. The large-format prints and installation processes typically mandate the high rates, multiple production fees, and lengthy display commitments. In order to buy a billboard or outdoor ad, the advertiser must agree to a 4-12 week contract. This is effective as the ad is displayed 24 hours a day for several months but what if advertisers were able to concentrate their display times on small targeted groups of consumers and pay only for that small amount of time?
That’s why Chumba Media was created. Advertisers can launch small concentrated outdoor ad campaigns almost anywhere in Denver using Chumba's Street Teams in downtown or their temporary billboards all over the metro area. No limitations! Rather than spending $25,000-$100k+ for an eight-week billboard in one fixed spot, a brand can spend less than $10,000 and have a massive in-your-face, street-level campaign with up to either six simultaneous street teams circulating in a designated downtown area or multiple stationary temporary billboards in strategic locations across the Denver metro area. Lasting just a few hours per day for multiple days, Chumba campaigns are operated during high-traffic-volume times and during large events putting your brand in front of thousands of people every hour.
To celebrate their launch, Chumba is offering four local companies discounted outdoor advertising for either the entire calendar year or fiscal year of 2016. For more information, email [email protected].
