The Product Specialist will manage product development and customer engagement, ensuring the technology provides value to ranchers. Responsibilities include project leadership, customer collaboration, and product enhancement based on field insights.

Lead co-marketing programs with government agencies, conservation groups, universities, and associations. Plan and run email, digital, webinar, event, and advertising campaigns using CRM tools. Create partner-focused content, toolkits, and case studies; enable partners with joint messaging. Coordinate cross-functionally with sales, product marketing, and government affairs. Measure campaign performance, optimize engagement, and expand strategic partnership channels to drive awareness and adoption among ranchers.

Manage day-to-day inventory, stock allocation, and shipment planning. Coordinate with supply, warehouse, and transport teams to ensure accurate, on-time fulfillment. Maintain records, reconcile stock, track shipments, and identify process improvements to boost operational efficiency and compliance.

Lead end-to-end deployments of Halter on new ranches: train animals and operators, manage timelines, solve field problems, coordinate cross-functional teams, and set customers up for long-term success.