iN2L
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The Sr. Manager of Digital Demand Generation will lead high-performing B2B marketing campaigns to drive sales pipeline. Responsibilities include website conversion strategy, design and execution of inbound campaigns, SEO, SEM, paid advertising, and performance measurement. The role requires strategic thinking and collaboration with Sales and Marketing to achieve revenue goals.
The Marketing Operations Manager will oversee digital marketing execution, manage funnel and pipeline analytics, and optimize technical operations. Responsibilities include implementing best practices, collaborating with sales operations, enhancing marketing demand analytics, and providing insights for funnel performance enhancement.