How you’ll make an impact
As Conversion Optimization Manager at Xero, you will drive the global conversion optimization agenda for our Performance Marketing team. Conversion optimization is one of the most important levers to drive acquisition efficiency for both Paid and Organic channels. By working closely with our creative and channels teams, you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions.
What you’ll do
- Develop and execute a comprehensive conversion optimization strategy to increase conversions, revenue, and user engagement across all performance marketing channels.
- Create and prioritize a testing roadmap to continuously optimize website elements, including landing pages, content pages, and user journeys.
- Analyze and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps.
- Work closely with the marketing and product teams to align CRO efforts with overall marketing initiatives.
- Prepare and present regular reports on CRO performance to key stakeholders, including insights, recommendations, and results.
- Stay up-to-date with industry trends and emerging CRO tools and techniques.
What you’ll bring with you
- Critical competencies:
- Deep expertise in managing complex CRO programs on a global scale
- Experience working with product design, UX/UI to develop new landing page concepts
- Strong analytical skills and proficiency in using CRO tools such as Optimizely, Adobe Experience, or similar platforms.
- Experience:
- Bachelor degree
- Extensive experience in conversion rate optimization and/or product growth
- Experience with A/B testing, multivariate testing, and statistical analysis.
- Solid expertise in web analytics, including GA4 and GTM.
- B2B and SaaS background is a plus
Xero Denver, Colorado, USA Office
Headquarters for the Americas, the sleek and modern Denver office is in the heart of the Platte Street area and right near the scenic Platte River.
Similar Jobs at Xero
Cloud • Fintech • Information Technology • Machine Learning • Software
The Strategic Business Development Representative at Xero focuses on generating demand and qualified leads for the sales team. Responsibilities include strategic planning, outreach to potential partners, maintaining CRM records, and collaborating with the sales team to enhance lead generation.
Top Skills:
Salesforce
Cloud • Fintech • Information Technology • Machine Learning • Software
The Product Compliance Advisor ensures Xero's products comply with local government regulations, advising product teams and leadership on compliance matters and risk frameworks.
Top Skills:
Regulatory ComplianceTaxation Software
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
