Digital Marketing Analyst

Year Round

COLLABORATION | AUTHENTICITY | PURPOSE | EMPOWERMENT

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.

WHAT WE OFFER

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Flexible/hybrid workplace policy empowering employees to work from home, while encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood

For information on Alterra Mountain Company’s Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at www.alterramtnco.com/social-responsibility. Among other resources, Alterra has Employee Resource Groups to support the BIPOC (Black, Indigenous, and people of color), disability, LGBTQIA2S+, and women communities within our workforce.

POSITION SUMMARY

The Digital Marketing Analyst will be responsible for designing, implementing, maintaining, and optimizing a new event driven marketing data layer (EDDL) to ensure accurate and streamlined data flow across eComm, POS, Alterra Data Warehouse (Snowflake platform), analytics (PowerBI and Tableau), and other marketing platforms (Adobe as the core marketing tech). This role requires a deep understanding of marketing technologies, data management, and analytics to enable insightful marketing strategies and campaign performance analysis. 

ESSENTIAL DUTIES

General Responsibilities

• Defining the EDDL Strategy around key use cases such as customer behavior tracking, product performance analysis and conversion funnel optimization.  
• Develop a comprehensive project plan including timelines, resource allocation, milestone tracking. Establish and manage the project scope, ensuring alignment with business objectives and stakeholder needs. 
• Design and implement EDDL that captures, organizes, and standardizes marketing data from various web and mobile sources. 
• Work closely with technical teams to integrate the EDDL into existing systems.
• Implement a data schema optimal for use with Adobe AEP and integrating the EDDL into AEM components to push relevant data (page views, product views, add-to-cart, transactions, etc.).  
• Ensure legal compliance to GDPR,CCPA using Adobe Privacy Controls.
• Other duties as assigned

Data Management 

• Ensure data integrity, accuracy, and consistency across all digital platforms, initially focusing on eComm. 
• Develop and enforce data governance policies and procedures related to marketing data. 

Monitoring & Optimization 

• Lead the testing process to ensure that EDDL integration functions as expected across all digital assets. 
• Monitor the performance of the marketing data layer continuously, identifying areas for enhancement and optimization. 
• Analyze data flows and troubleshoot any issues related to data capture or integration with marketing tools. 
   

Reporting & Analytics 

• Collaborate with analytics teams to support dashboard requirements and reports that leverage the marketing data layer for deeper insights. 
• Assist in translating complex data findings into actionable marketing recommendations. 
   

Qualifications 

• Experience successfully leading and implementing EDDL (Adobe Event Driven Data Layer) from design/inception to full production, including ongoing maintenance and updates as needed. 
• Deep understanding of Adobe Client Data Layer and EDDL best practices 
• Proven experience in EDDL management, analytics, or marketing technology
• Strong knowledge of marketing metrics, analytics, and reporting tools (e.g., Google Analytics, Adobe Analytics). 
• Familiarity with data warehousing (Snowflake preferred), ETL processes, and data visualization tools (e.g., Power BI, Tableau). 
• Proficiency in programming languages and data processing tools. JavaScript is a requirement for this role. SQL, Python, or R is a plus. 
• Ability to manage multiple stakeholders and conflicting priorities in a fast-paced environment. 
• Excellent problem-solving skills and attention to detail. 
• Professional/lived experience working in a culturally competent manner with a diverse range of people.
• Strong communication skills and the ability to work collaboratively in a team environment.  
• Other duties as assigned

EDUCATION & EXPERIENCE REQUIREMENTS

• Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field
• Proven experience fully designing, implementing, and supporting a new data layer capability at a similar size company required; minimum 1 – 2 years, 3 – 5 years preferred
• Minimum 5 years experience in data engineering, analytics, and/or marketing technology

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of the Company’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range: $80,000 - $108,000 per year

Application Deadline: This position is open and still accepting applications.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Alterra Mountain Company and its affiliates are equal opportunity employers.