Digital Product Manager, SEO

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Hanna Andersson is looking for a driven, user-centric Digital Product Manager with a robust technical background to take the reins of our SEO channel and lead digital marketing and e-commerce integrations. Bring your passion for tackling Search, Marketing, and Technical challenges with fresh, efficient solutions to Hanna!

Be immersed in SEO, marketing technologies, and e-commerce tools—harnessing data to power exceptional digital experiences, this is a high-impact position that will play a pivotal role in shaping the foundation and future of Hanna's site, ensuring we deliver seamless and innovative customer experiences.

Join us and help build the next chapter of Hanna Andersson’s digital future!

Essential Functions:

• Own SEO: As an SEO expert, improve the effectiveness of Search as a channel, inclusive of setting growth targets, creating and executing strategies, and tracking and reporting on business impact. 
• Leverage Data: Leverage your understanding of AI / ML recommendation engines to better leverage our customer data and work with 3rd party tools to deliver better, smarter and more effective experiences. 
• Create & Deliver Product Roadmap: Identify the needs of the customer, and internal end-users, and in turn, develop concepts that can be tested and delivered in a way that moves the business forward. 
• Identify & Integrate: Partner with business and technical stakeholders to identify 3rd party tools necessary to deliver product roadmaps and drive the integration in a way that delivers business outcomes, meets performance thresholds, and scales for the future. 
• Collaborate: Partner with our development teams on architecture, integrations, and monitoring to ensure our new and existing solutions work end-to-end. 
• Manage Partners: Drive vendors through concept through implementation, while holding them accountable for their part in delivering performance-based products and SLA’s. Facilitate vendor agreements, and relationships, & optimize budgets. 

Qualifications

• Bachelor’s Degree, preferred but not required in lieu of direct experience. 
• Advanced proficiency and history of delivering results for SEO, marketing products & experiences, and e-commerce tools experiences and tools  
• Experience driving SEO development and improvements in e-commerce 
• 5+ years in a product management, engineering, data, or equivalent role 
• Experience with A/B testing, Google Analytics, and deriving actionable insights from data 
• Ability to translate business requirements into technical solutions
• Comfort with the translation of requirements to geek-speak with diverse audiences 
• Advanced skills in Jira and Confluence 
• Advanced experience working within SCRUM / Agile methodologies 
• Experience delivering presentations to inform and persuade at the executive level 
• Previous experience implementing CRM, infrastructure or e-commerce platforms a plus but not required 

Location

• Portland, OR - Hybrid HIGHLY preferred/prioritized
• Open to Remote (West Coast) - if remote, travel to PDX will be required.




#LI-Remote #LI-Hybrid

Hanna Talent Cultivation Standards:

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaandersson.com).

Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire.

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.