Product Marketer, Crypto

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be. 

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 3000 customers. 

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟Product Marketing, Crypto

We are seeking a PMM for our Crypto offerings. This role will be focused on building out Pulley’s GTM strategy for crypto. This role is ideal for an individual who has experience in token, and is passionate about launching a world-class token distribution platform. In this role, you will play a pivotal part in leading our Crypto marketing initiatives, connect with our customers to help drive growth, and help shape the future of our products. We are looking for a marketing generalist that understands the Web3 space in and out. Think of this role as the external face of Pulley for the crypto founder audience. 

🛠 Responsibilities

• Marketing Strategy: Gain a deep understanding of our crypto customers and product offerings, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
• Positioning: Create compelling messaging and content tailored to crypto audiences. Develop deep understanding of crypto market trends, customer needs, and competitor landscape
• Product Launches & GTM: Collaborate with product teams to inform the roadmap based on Crypto market and customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.
• Content Strategy: Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.
• Master Collaborator: Work cross-functionally with product, sales, design, communications, support, etc.
• Crypto Expert: Build relationships with key crypto influencers and media outlets. Lead crypto audience engagement across social media channels. 

🙌 Qualifications

• You’ve seen things: 5+ years of marketing experience, with 2+ years of experience in the Crypto space
• Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research.This is a startup and you will be doing both.
• General marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing. 
• Marketing breadth: You understand channel, content, and comms strategy. You may also know how to develop a social media or community strategy. Demonstrate that you can think multi-channel.
• Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing. You’re comfortable using AI to get something started and move quickly.
• High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time.
• Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.

💚 Benefits

We are a remote-first team with an office in San Francisco. We do a team offsite to meet in person.

US-Based Benefits:

• Health insurance
• Unlimited PTO
• 401(k) Match

✨ Our Culture

TL&DR - Pulley is a unique fit, tailored for those who align with our values and culture. Discover the engaging culture of Pulley. We are looking for people who are excited about building a great company, not just working in a high-growth startup. In addition to function-specific skills, here are some traits that enable our team members to thrive:

• First Principles Thinking. We believe in breaking down problems into their most basic parts. We don’t reject ideas because they haven’t worked before. We understand “why did certain things work?” and apply it to our situation.
• Ship It & Iterate. Shipping is the starting line for learning. Ship something, talk to users, get feedback, and iterate. We focus on the inputs, on what we can control, not the outcomes. We take our best bets, and don’t fixate on the finish line.
• Boldly Honest & Aggressively Considerate. Being boldly honest means we push one another to act from first principles, set and hit goals, and ruthlessly prioritize. Being aggressively considerate means we care about each other as humans to win as a team. We speak up and embrace feedback.
• Default Yes. We believe that something is possible unless proven otherwise. Hard problems are often solved by people who didn’t know it was impossible.

We’re also inspired by the culture work done at other companies and plan to develop our own playbook here too. One of the concepts that resonate most with us is the importance of stunning colleagues. If you like the sound of our environment and you’re passionate about joining a team like the one we’ve described, we'd love to talk!

Annual Salary Range: $150-200k