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Gogo Business Aviation is looking for a Marketing Manager-Demand Generation to create and execute demand generation programs for the business aviation market.
Our ideal candidate is strategic with experience building persona-driven campaigns aligned to each stage of the buying cycle and customer journey, and executing them through the latest marketing tools and technologies. You enjoy A/B testing as you're constantly looking to do more of what works and less of what doesn't. You work with colleagues to define the media and channel mix that comprise an integrated marketing strategy. This position is ideal for a creative thinker who is also analytical, results-driven, collaborative and enjoys owning and executing impactful marketing programs that drive results.
Are you passionate about crafting customer-centric integrated marketing strategies that drive revenue? Do you enjoy optimizing experiences to continually thrill prospects and customers while shortening the sales cycle?
Come on board the Gogo Business Aviation Marketing team!
How will you make a difference?
- Craft and execute fully integrated demand generation programs, throughout all stages of the sales funnel, to get the word out about Gogo and drive qualified leads
- Take ownership of developing the integrated marketing plan for your strategic area of focus
- Comfortable experimenting with a variety of organic and paid acquisition channels - utilizing skills across content ideation, paid media campaigns, SEM strategy, event management, social media, performance analysis, and much more
- Understand the customer's needs and develop persona-driven content, messages and campaigns that are targeted and relevant to each unique buyer type/journey
- Work alongside product marketing to build exciting and engaging new product introduction campaigns and assets
- Build strategic relationships and partners with key industry players, agencies and vendors
- Identify trends and insights (through data aggregation, customer conversations and marketing analytics) to continually optimize performance and spending
- Collaborate with and influence sales and marketing peers and leaders to craft optimized strategies to engage new leads and customers
Qualifications
- 3-6 years of B2B marketing experience - aviation or technology industries preferred
- Bachelor's degree in Marketing, Communications or equivalent work experience
Required Skills, Talents, and Experience
- Demonstrated knowledge of best practices, including: audience segmentation, demand generation, lead nurture, customer marketing, and digital marketing
- Skilled in crafting and executing integrated marketing programs that drive results
- Understanding of integrated marketing approaches and when and how to leverage different channels
- Experience designing persona-specific buying journeys for every stage of the sales and marketing funnel
- Strong familiarity with a portfolio of marketing technologies, including marketing automation and CRM systems (preferably Marketo and Salesforce)
Preferred Skills, Talents, and Experience
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- Strong customer relationship and people skills
- Excellent written and verbal skills
- Creative outside-of-the-box thinker
- Must be extremely detail oriented
We love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team effectively while building the strong relationships that are a hallmark of our culture.
Equal Pay Disclosure(s)
Base Pay:
88,000.00 - 110,000.00 USD Annual
Target Annual Short-Term Incentive:
Bonus Plan at 10% (% of Annualized Base Pay)
Eligible for Incentive Stock Program:
Yes
Benefits:
Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers.
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Gogo is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.
Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.
The EEO is the law and is available here. Gogo participates in E-Verify (English and Spanish). Right to Work Statement (English and Spanish).
What We Do
Gogo Business Aviation is the world’s leading provider of broadband connectivity services for the business aviation market. We offer a customizable suite of smart cabin systems for highly integrated connectivity, inflight entertainment, and voice solutions – innovations that help people in the air stay fully connected to their work, life and entertainment on the ground.
Gogo created the inflight connectivity revolution, and we continue to be the driving force behind breakthroughs that redefine the inflight experience for business aviation passengers, pilots, and operators, with technologies like our Gogo AVANCE platform, the first 5G network for business aviation, our global broadband solution, and our best-in-class customer service. We do it all: Networks, Systems, Services, and Support.
With a comprehensive product portfolio like this one, Gogo Business Aviation leads the industry in the latest technology and introduces new functionality that has never been created before.
Situated in Broomfield, Colorado, between Denver and Boulder, Gogo Business Aviation is also a world-class company with a working culture to match. At Gogo, our diverse blend of employees are our greatest asset, keeping us innovative and passionate. Our employees contribute to the success of the company while maintaining the flexibility to work towards their own professional and personal goals.
If you are a someone with big ideas that wants to work for an industry-leading aviation technology company, check out our careers website at https://business.gogoair.com/careers/.
Why Work With Us
By working here, you’ll be part of revolutionizing inflight connectivity for the business aviation market alongside top-notch people. Operating as One Team, we are focused on our mission and propelled by our talented and diverse group of professionals. Join our team and work on industry-leading projects and make a meaningful impact from day one.
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Gogo Business Aviation Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We offer flexible working opportunities as a method to promote work-life balance and to have a positive impact on our employee’s experience. Most of our employees work in our Broomfield or Chicago offices while some work remotely (based on role).