Media Planner- Programmatic

The Programmatic Media Planner is responsible for developing and managing the implementation of data-driven Media plans. This role is also responsible for the administration, financial management, reporting and optimization recommendations/implementation. Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships

In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus:

Disciplined Business Thinker

• Detail-driven, striving for flawless accuracy in everything
• Demonstrates thorough understanding of department, agency, and client business
• Understands client objectives, resources, and pros/cons of approaches to address them
• Fulfills role on team seamlessly, moving work through the system swiftly
• Demonstrates initiative to learn business planning from supervisors

Media Curiosity

• Takes initiative to stay abreast of industry change
• Proactively seeks guidance to learn from supervisors and peers
• Demonstrates understanding of consumer and media's role in communications
• Strives to master media concepts, application, and Media philosophy
• Seeks to continually improve client results through optimization of efforts
• Demonstrates initiative to learn systems and resources of department and agency

Team Player

• Effectively manages internal relationships in and across departments
• Effectively manages a team to ensure work is high quality and on time
• Develops positive working relationships with outside vendors
• Maintains a professional, can-do attitude at all times
• Demonstrates initiative and ability to lead projects
• Fosters trust among supervisors and ability to take on more responsibility

Qualifications/Traits:

Education:

• A bachelor’s degree in a related field. 

Skills and Experience:

• A minimum of 1-2 years of data driven or programmatic media planning or related experience
• Exposure to planning all media channels, both nationally and locally, is preferred.
• Strong mathematical abilities required
• Strong analytical skills and experience with data-driven optimization
• Exposure and experience with core planning tools and systems.
• Experience delivering programs from hypothetical to real world execution, is a plus.  
• Solid negotiation skills.
• Cross-platform experience with media partners, is a plus.

Competencies (characteristics and work style):

• Strong attention to detail.
• Ability to handle multiple tasks.
• Effective communication skills.
• Strong verbal and written presentation skills.
• Passionate and professional.
• Ability to contribute unique and original thinking and solutions.
• Ability to manage and prioritize personal workload effectively.
• Comfortable dealing with change.
• Ability to manage up well.
• Conveys integrity and trust.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $52,000-65,000 annually