Product Marketing Manager

Who Signpost Is:

At Signpost, we’re on a mission to reshape the way small businesses communicate with their customers. Missed calls, slow follow-ups, and lost revenue are a daily struggle for home service providers - and we’re here to change that.

We provide AI-powered communication solutions that help businesses respond instantly, manage leads seamlessly, and schedule jobs effortlessly. Our platform combines live answering, AI-powered voice receptionists, and auto responders, ensuring that no customer interaction falls through the cracks.

We’re growing fast and looking for someone who can own our product positioning, shape our messaging, and build campaigns that drive demand. If you thrive in a fast-paced environment, love telling compelling stories, and want to make an impact, we’d love to meet you!  

Product Marketing Manager
Who You Are:

• A versatile product marketer with a track record of executing successful product launches and go-to-market strategies and campaigns
  
• A strong storyteller who can translate complex products into clear, compelling narratives that resonate with home service business owners
  
• Curious and deeply customer-focused, with a knack for understanding pain points and positioning solutions that solve real problems
  
• Comfortable in a scrappy, startup environment - you test, learn, iterate, and aren’t afraid to pivot when needed

Desirable Experience:

• Three (3) or more years of experience in product marketing for a B2B SaaS company, ideally within FSM, home services, or communication technology
  
• Proven ability to develop product positioning, messaging, and go-to-market strategies that drive adoption and revenue growth
  
• Experience working in an early-stage startup or scaling marketing for a high-growth company
  
• Strong understanding of competitive analysis, market research, and customer insights to inform marketing strategy
  
• Bonus: Experience with CRM integrations, AI-powered solutions, or lead generation platforms

What You’ll Do:

• Own product positioning by defining how we communicate our value and differentiate in the market
  
• Launch and execute new products and go-to-market campaigns, including PR, email, social, and sales enablement
  
• Understand the competitive landscape by tracking market trends, analyzing competitors, and refining our messaging

Why Work With Us:

• Competitive base salary
  
• Competitive benefits - Medical, Dental, Vision, 401k
  
• Paid time off (PTO)
  
• Work for, and be surrounded by, talented professionals who will help you thrive in your role.
  
• Base salary range of $75K-$85K annually, depending on experience
  

At Signpost, everyone is an owner. Your success is our success, and together, we’re redefining how small businesses win in the digital age.

Our Interview Process:

1. 15-minute intro call with recruiting department
2. 30-minute-deep dive with our Director of GTM Strategy to discuss product vision and market strategy
3. 30-minute marketing strategy discussion with key stakeholders from Product, Sales, and Customer Success
4. Work assignment to showcase how you approach problem-solving and messaging
5. Reference checks to confirm what we’ve learned throughout the process

How To Apply:

Signpost hopes to hire great people and offer them the opportunity to showcase their abilities.
We encourage you to submit your application below for this role if you feel you can be a strong leader and are looking for a chance to optimize your passion for product marketing in a growth environment.

Check us out at www.signpost.com