Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
We are looking for a GTM Enablement Manager to support our Sales AEs and AMs by building scalable, high-impact enablement programs that drive outbound sales and upsell success. This role will be responsible for developing playbooks, onboarding frameworks, ongoing training programs, and performance measurement strategies to ensure these teams achieve revenue targets.
The ideal candidate is a hands-on enablement professional with experience in outbound sales and expansion strategies with existing customers, capable of designing and executing training initiatives that drive measurable business outcomes.
What You’ll Do
- Develop Playbooks & Sales Systems – Build and implement comprehensive playbooks that cover process, talk tracks, systems, and best practices to enable Account Managers and Sales to achieve
- Design & Facilitate Training Programs – Develop and facilitate new hire onboarding bootcamps, call review scorecards, and ongoing enablement programs to ensure continuous learning and skill development.
- Sales Coaching & Performance Optimization – Partner with Sales Managers to coach and upskill their teams, leveraging call listening sessions and data-driven insights to refine messaging and execution.
- Program Execution & Measurement – Launch and track the success of enablement programs, ensuring initiatives are aligned with business objectives and optimized based on performance metrics and OKRs.
- Cross-Functional Collaboration – Work closely with Sales Leadership, RevOps, Sales Operations, and Product Marketing to align enablement programs with business needs and go-to-market strategies.
- Drive Adoption of Sales Tools – Ensure teams effectively utilize key enablement tools such as Outreach, Gong, Salesforce, and our Apollo.io platform to optimize outbound and upsell motions.
- Nice to have leadership enablement program and methodology knowledge to support the GTM revenue and customer support teams.
What We’re Looking For
- 5+ years of experience in Sales Enablement, Outbound Sales, Account Management, or Sales Coaching with a proven track record of driving revenue impact.
- Deep understanding of outbound sales strategies, expansion playbooks, and upsell motions within high-growth environments.
- Familiarity with sales methodologies (e.g., Challenger, Sandler, Command of the Message, MEDDIC).
- Strong data-driven mindset, with experience measuring enablement impact through performance metrics and KPIs.
- Experience translating data into actionable enablement programs.
- Mid to high-level proficiency in enablement tools such as LMS, Gong, Outreach, Salesforce, and preferably Apollo.io.
- Experience working in or understanding Product-Led Growth (PLG) environments is a plus.
- High emotional intelligence (EQ), resilience, and a scrappy, self-motivated approach to tackling new challenges.
- Exceptional facilitation and content creation skills, with the ability to deliver engaging and effective training programs.
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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