Who we are looking for
A Marketing Brand Associate, who will focus on aligning sports with the development of a local strategy and deploying various media channels as new state jurisdictions become priority.
We are growing the US Marketing Team and looking for someone who is passionate about media and sports to join us.
You will have the ability to locally lead implementation of the brand's marketing strategy from start to finish, to raise brand awareness while working with the wider marketing team, with a focus on sports. This encompasses developing a media strategy based on the various US states of interest and connecting with the local media channels and sports stakeholders to bring the plans to life with the assistance of the media and creative agencies.
You will be experienced with sports media planning, buying, property evaluation and other media functions.
This role is eligible for inclusion in the Company's hybrid working from home policy.
The salary range for this position is $55,000 - $75,000 annually.
Preferred skills and experience
Ability to think strategically and execute tactically.
Familiarity with traditional media channel practices and local planning.
Experience with evaluating and negotiating a variety of sports property types.
Capacity to manage agency, property and media relationships and communications.
Strong project management, attention to detail, multi-tasking and decision-making skills.
Experience in media planning, buying, agency or partnerships.
Agency or B2C experience is advantageous.
Interest in sports and curiosity about the sports gambling industry.
Main Responsibilities
Developing local marketing strategies while aligning with organizational objectives.
Executing the local planning, buying and stewardship of media.
Evaluating and negotiating sponsorship opportunities with various sports properties such as networks, programs, and teams
Managing campaigns and partnerships from a strategic and creative standpoint.
Forecasting and budgeting management.
Monitoring competitive activity.
Maintaining relationships within the marketplace and proactively communicating with both internal and external stakeholders across different teams.
What the Team is Saying
What We Do
bet365, one of the world's leading online gambling companies, is a driving force in the development of enterprise and Internet technology.
Established by Denise Coates CBE in 2000, we have rapidly grown into a global operation employing over 7,000 people and deliver an unrivalled online experience to more than 90 million customers in 22 languages.
Initially, we began by offering online Sports betting but with forward thinking leadership we chose to focus our attention on In-Play betting.
The gamble paid off and enabled us to forge our market leading position. In-Play has been fundamental to our success and remains the cornerstone of a business which, in 2017/18, saw £52.6 billion taken in Sports wagers with up to 2 million markets on site at any one time. Our game changing In-Play betting product and comprehensive sports Live Streaming service covering 750,000 events a year are complemented by our offerings in Casino, Poker, Games, and Bingo.
Innovation continues to be our lifeblood and we pride ourselves on the standards of customer service we deliver. Driven by a shared vision to be the best in our industry, a technology team in excess of 1,300 people work in house to provide the technological advances that enable us to maintain our leadership position.
Giving our teams the freedom to innovate is essential to our success. Our award winning business has worked hard to cultivate a culture of creativity where good ideas and a techno entrepreneurial attitude are encouraged and rewarded.
Today we continue to push technological boundaries and break new ground in software innovation.
Why Work With Us
Our employees have worked hard to achieve our industry status and we encourage them to continue to grow with us. We offer career paths in Technology, Trading, Operations and Media and focus on providing staff with the tools, skills and support they need to succeed. Together we can continue to improve our products and services.
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